Both SMRB and MRI conduct and report original research that is intended primarily for use in media planning.
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Q66: Insight research may uncover why a consumer
Q67: In general,_ methods are more useful for
Q68: Which projective technique attempts to gain insight
Q69: Which projective technique involves asking consumers to
Q72: Which projective technique uses such ideas as
Q76: _ means that the research actually measures
Q79: Which projective technique involves asking consumers to
Q93: Secondary research is less important than primary
Q98: Marketing research is informal research.
Q113: Marketers who want insight into the underlying
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