Recently a local breaking-news story ran on a television channel instead of a scheduled advertisement.The media buyer compensated by promising the client an equally valuable spot to replace it or reimbursement.What is this policy known as?

Question

Quizplus · Accepted Answer

Make goods refers to the policy of compensation offered by media buyers to clients if an advertisement is not run as scheduled or is run incorrectly. The media buyer offers the client an equally valuable ad spot at a later date, or reimbursement for the cost of the missed ad.

Recently a Local Breaking-News Story Ran on a Television Channel