Which of the following types of post-campaign evaluation tools involves reading information from a shopper's identification card and recording that along with information about products that the shopper purchased?
A) scanner research
B) semiotics testing
C) tracking research
D) single-source research
E) pay-out analysis

Question

Quizplus · Accepted Answer

Scanner research involves reading product barcodes and shopper identification cards to track purchases and identify patterns in buying behavior. This type of post-campaign evaluation would allow marketers to see which products were purchased by which shoppers, and analyze the effectiveness of their campaign in influencing those purchases.

Which of the Following Types of Post-Campaign Evaluation Tools Involves