Which of the following questions would most likely be asked in the output evaluation of a public relations campaign?
A) What was audience knowledge of the brand before the campaign?
B) Can we associate a change in product trial during the campaign?
C) What was the audience attitude toward the brand before the campaign?
D) How much and what kind of buzz are tweets generating?
E) Has there been a change in repeat purchasing during the campaign?

Question

Quizplus · Accepted Answer

Output evaluation focuses on the immediate results of a campaign, such as media coverage or social media engagement, making the buzz generated by tweets a relevant measure.

Which of the Following Questions Would Most Likely Be Asked