Product forms may be grouped together to create a:
A) aggregate model.
B) product feature.
C) product class.
D) brand pool.
E) feature pool.

Question

Quizplus · Accepted Answer

Product forms that share similar characteristics, attributes, and customer needs can be grouped into a product class. This helps in creating a clear understanding of the market and also assists in the process of defining the target market and developing a marketing mix.

Product Forms May Be Grouped Together to Create A