The assertion that consumers purchase for product consequences rather than for the product by itself,is the foundation for:
A) demographic segmentation.
B) marketing research.
C) benefit segmentation.
D) functional analysis.
E) risk analysis.

Question

Quizplus · Accepted Answer

Benefit segmentation is based on the premise that consumers buy products for the benefits they provide and not for the product itself. It involves dividing the market into segments based on the specific benefits that consumers are seeking from a product. For example, some consumers may buy a car for its performance, while others may be more interested in its fuel efficiency or safety features. By understanding the specific benefits that different segments are looking for, companies can design and market products that meet those needs more effectively. Demographic segmentation, marketing research, functional analysis, and risk analysis are all important tools in marketing, but they are not directly based on the idea that consumers buy for product consequences rather than for the product itself.

The Assertion That Consumers Purchase for Product Consequences Rather Than