The desirable consequences consumers seek when buying/using products/brands are described as:
A) outcomes.
B) benefits.
C) risks.
D) attributes.
E) features.

Question

Quizplus · Accepted Answer

Benefits describe the positive effects or outcomes that consumers seek when buying or using products/brands. Outcomes are more general, risks are the negative consequences that consumers want to avoid, attributes refer to the specific characteristics of products/brands, and features are the particular elements or functions of products/brands.

The Desirable Consequences Consumers Seek When Buying/using Products/brands Are Described