The marketer's focus upon the physical characteristics of their products often causes them to assume that consumers view products/brands as:
A) bundles of attributes.
B) intangibles.
C) product forms.
D) quantifiable decisions.
E) abstract satisfiers.

Question

Quizplus · Accepted Answer

The statement suggests that marketers are overly focused on the physical characteristics or attributes of their products. As a result, they may assume that consumers view products/brands as bundles of attributes. This suggests that the best answer is A, which describes products/brands as bundles of attributes. Options B, C, D, and E do not adequately capture the focus on physical characteristics or the idea of products/brands as bundles of attributes.

The Marketer's Focus Upon the Physical Characteristics of Their Products