To influence consumers' intrinsic self-relevance,the marketer must:
A) understand consumers' comprehension processes.
B) form deep, self-relevant meanings about their products through advertising.
C) identify the product consequences and values consumers consider most important.
D) lower the prices of the products which influences consumers' intrinsic self-relevance.
E) capture consumers' attention by making stimuli more prominent.
Correct Answer:
Verified
Q2: If consumers' comprehension focuses on more abstract
Q3: Accidental exposure is most likely to be
Q4: Accidental exposure can be maximized by all
Q5: As the consumer interpretation moves toward focal
Q6: The greatest problem associated with the attempt
Q7: One of the most important functions of
Q8: A state of high affective arousal:
A) tends
Q9: Magazine covers generally try to attract attention
Q10: Which of the following statements is true
Q11: All the following are true about the
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