Which of the following is needed to create a favorable consumer-brand relationship?
A) A positive brand attitude, based on favorable meanings and beliefs that are accessible in memory.
B) A positive brand attitude, a dedicated sales team, and a substantial marketing budget.
C) A loyal customer base, a dedicated marketing team, and a positive brand attitude.
D) An attractive marketing message, effective customer management policies, and a loyal customer base.
E) An attractive marketing message, a positive brand attitude, and effective customer management policies.

Question

Quizplus · Accepted Answer

A positive brand attitude is crucial for creating a favorable consumer-brand relationship. This attitude stems from favorable meanings and beliefs about the brand that consumers can easily recall from their memory. Other elements like a dedicated sales or marketing team, substantial marketing budget, or an attractive marketing message, while important in their own rights, are not as directly necessary for the initial creation of a favorable consumer-brand relationship as the foundational positive brand attitude.

Which of the Following Is Needed to Create a Favorable