The theory of reasoned action proposes that a negative attitude towards an object and _____ combine to affect behavioral intentions (BI)and that their relative influence varies from situation to situation.
A) a subjective norm (SN) regarding whether other people want the consumer to engage in that behavior
B) a specific behavior
C) a motivating factor
D) a positive attitude towards an object.
E) the consumer's purchasing intention

Question

Quizplus · Accepted Answer

The theory of reasoned action states that both attitude toward an object and subjective norm combine to affect behavioral intentions. Therefore, the correct option is A, which includes subjective norm as a factor influencing behavioral intentions. The other options do not include subjective norm as a factor.

The Theory of Reasoned Action Proposes That a Negative Attitude