The strategy of making an existing favorable belief more salient generally relies upon making an attribute appear:
A) less costly.
B) more self-relevant.
C) less risky.
D) more likely to occur.
E) less likely to occur.

Question

Quizplus · Accepted Answer

Making an attribute more self-relevant would mean linking it to the person's identity and sense of self, making it more personally meaningful and important. This would make the existing favorable belief more salient to the person and likely to influence their decisions and behavior.

The Strategy of Making an Existing Favorable Belief More Salient