From the marketing manager's perspective,the first requirement for the purchase of a brand is that the consumer:
A) has an intention to purchase the brand.
B) performs the various behaviors to purchase the brand.
C) has a favorable brand attitude.
D) is aware of the brand.
E) has a recognized need for the product category/form.

Question

Quizplus · Accepted Answer

The first requirement for the purchase of a brand is that the consumer has a recognized need for the product category/form. Without this recognition, the consumer may not even consider purchasing the brand, regardless of their brand attitude or behavior towards it. Therefore, option E is the best choice. While options A, B, C, and D are all important factors in the decision-making process for a purchase, they are dependent on the consumer first recognizing their need for the product.

From the Marketing Manager's Perspective,the First Requirement for the Purchase