Which of the following statements about brand attitudes is TRUE?
A) They are not affected by advertising
B) They are consistent over time
C) They are not affected by product attributes, consequences, or end-goals
D) They vary across situations and contexts
E) They are based solely on product/brand knowledge

Question

Quizplus · Accepted Answer

Brand attitudes can vary depending on the situation or context in which the product/brand is being considered. For example, a brand of luxury sports car may have a positive brand attitude among car enthusiasts, but a negative brand attitude among environmentalists concerned with fuel efficiency.

Which of the Following Statements About Brand Attitudes Is TRUE