Which of the following allows for the most interaction with the consumer,allows adapting sales presentations to fit the informational needs of each potential buyer,and tends to generate the most involvement?
A) Advertising
B) Personal selling
C) Sales promotions
D) Publicity
E) Persuasion

Question

Quizplus · Accepted Answer

Personal selling allows for the most interaction with the consumer, as it involves face-to-face communication with potential buyers. It also allows for adapting sales presentations to fit the informational needs of each potential buyer, as salespeople can have individual conversations with each customer. Personal selling tends to generate the most involvement, as it allows for building relationships and addressing any concerns or questions the customer may have.

Which of the Following Allows for the Most Interaction with the Consumer,allows