The growing number of competitive strategies in the promotion environment has generated:
A) advertising pollution.
B) promotion clutter.
C) an advertising glut.
D) stimulus overload.
E) promotional barriers.

Question

Quizplus · Accepted Answer

The growing number of competitive strategies in the promotion environment has led to promotion clutter, where consumers are bombarded with multiple promotional messages and find it difficult to pay attention to any particular message. This can lead to a decrease in the effectiveness of promotional efforts.

The Growing Number of Competitive Strategies in the Promotion Environment