According to the Foote,Cone & Belding (FCB)grid,products such as rum,ice cream bars,and greeting cards would fall under which quadrant of the FCB grid?
A) Higher involvement-think products
B) Lower involvement-think products
C) Moderate involvement-think products
D) Higher involvement-feel products
E) Lower involvement-feel products

Question

Quizplus · Accepted Answer

The Foote, Cone & Belding (FCB) grid classifies products based on the level of involvement and the type of processing (think or feel) that consumers use in their purchasing decisions. Products like rum, ice cream bars, and greeting cards typically involve low consumer involvement and are more associated with feelings or emotions rather than extensive cognitive processing. Therefore, they fall under the "Lower involvement-feel products" quadrant.

According to the Foote,Cone & Belding (FCB)grid,products Such as Rum,ice