Which of the Following Consumer Groups Are Most Likely to Be

Which of the following consumer groups are most likely to be ignored by the marketer?

A) Those that like the brand and buy it regularly.
B) Those that dislike the brand and never buy it.
C) Those that are neutral about the brand and never buy it.
D) Those that are neutral about the brand and buy it occasionally.
E) Those that dislike the brand but buy it occasionally.