Which of the following is associated with promotion behavior?
A) Clutter
B) Level of competition
C) Information contact
D) Attitude toward ad
E) Persuasion processes

Question

Quizplus · Accepted Answer

Information contact refers to the way consumers acquire information about a product or service. Promotion behavior seeks to increase the amount of information available to consumers through advertising, personal selling, and other persuasive tactics. Therefore, the level of information contact is closely linked to promotion behavior.

Which of the Following Is Associated with Promotion Behavior