Determining the meanings that consumers derive from ads is known as:
A) ad tracking.
B) copy testing.
C) pretesting.
D) concept testing.
E) post-testing.

Question

Quizplus · Accepted Answer

Copy testing measures consumers' reactions to an ad and helps determine the meanings they derive from the ad. It is used to evaluate the effectiveness of an ad before it is released. Ad tracking, pretesting, concept testing, and post-testing are other methods used in advertising research.

Determining the Meanings That Consumers Derive from Ads Is Known