Hershey Chocolate Company is making an estimate of the amount of candy it expects to sell during the Christmas season based on a specified level of marketing effort. The method Hershey uses for forecasting sales includes all of the following except
A) executive judgments.
B) surveys of buyers or sales personnel.
C) time-series analysis.
D) correlation analysis.
E) financial ratios.

Question

Quizplus · Accepted Answer

The method Hershey uses for forecasting sales includes executive judgments, surveys of buyers or sales personnel, time-series analysis, and correlation analysis. However, financial ratios are not typically used to forecast sales in the candy industry.

Hershey Chocolate Company Is Making an Estimate of the Amount