General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using ____ data.
A) internal
B) external
C) continual
D) government
E) economic

Question

Quizplus · Accepted Answer

General Foods Corporation is using data that they have collected internally within their own company, making it internal data.

General Foods Corporation Uses Data Such as Sales Figures, Product