Influences on the external marketing environment that stem from actions of elected and appointed officials are called ____ forces.
A) government regulatory
B) legal
C) external cultural
D) social
E) political

Question

Quizplus · Accepted Answer

Political forces refer to the influences on the external marketing environment that stem from actions of elected and appointed officials. These forces include laws, regulations, policies, and political actions that can impact the marketing activities of businesses. Political forces can create opportunities or pose threats to the success of a company, as they can impact factors such as taxes, trade regulations, and government spending.

Influences on the External Marketing Environment That Stem from Actions