Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year. She can get all of the following from the marketing plan except
A) resource allocation plans.
B) marketing objectives.
C) production goals.
D) advertising budget.
E) expected coupon redemption rates.

Question

Quizplus · Accepted Answer

The marketing plan could provide information on resource allocation plans, marketing objectives, advertising budget, and expected coupon redemption rates. However, production goals are not typically included in a marketing plan as they relate to the manufacturing process rather than marketing strategies.

Leslie, the Marketing Manager of RLS Manufacturing, Is Evaluating Factors