Question 1

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

The term "control" refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information. This is related to the concept of consumer control, which refers to the idea that customers should have more control over the information they receive in order to make informed decisions. Therefore, the best choice is E.

Question 2

____ facilitates ____, as it enables customer engagement to facilitate product innovation.

Accepted Answer

The answer of ____ facilitates ____, as it enables customer...

Question 3

The ability to obtain digital information is referred to as

Accepted Answer

Accessibility refers to the ability to obtain digital information, whereas addressability refers to the ability to locate and retrieve specific pieces of information. Interactivity refers to the ability to engage in a back-and-forth exchange with digital content, while connectivity refers to the ability to connect to networks or devices. Control refers to the ability to manipulate or manage digital information.

Question 4

____ involves the use of digital networks to provide linkages between information providers and users.

Accepted Answer

Connectivity involves the use of digital networks to provide linkages between information providers and users. This is one of the main features of the internet and other digital networks, allowing people to connect with each other and share information and resources. Accessibility refers to the ability of users to access digital content and services, addressability refers to the ability to uniquely identify digital objects, interactivity refers to the ability of users to interact with digital content and services, and control refers to the ability of users to control their digital environment.

Question 5

The ability of a marketer to identify customers before they make a purchase is called

Accepted Answer

Addressability refers to the ability of a marketer to identify specific customers and send them targeted messages or offers based on their behavior or preferences. Connectivity refers to the ability of devices or platforms to communicate with each other, while interactivity refers to the ability of customers to engage with a brand or content. Accessibility refers to the ease of reaching or using a product or service, and control refers to a customer's ability to choose or customize their experience.

Question 6

JC Penney's website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JC Penney is practicing

Accepted Answer

JC Penney is practicing addressability, which means it is collecting information about the consumer in order to personalize the shopping experience and provide targeted marketing.

Question 7

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a

Accepted Answer

The website developed by Sam's Club is a social network as it allows employees to create profiles and connect with co-workers for the purpose of building their network. It does not appear to be a recruiting tool or employment opportunity, as it is focused on current employees building connections rather than recruitment or job postings. Additionally, it is not a podcast or virtual reality experience, as it is a website-based platform.

Question 8

Interactive links on websites can help advertising move away from being an intrusion to

Accepted Answer

The answer of Interactive links on websites can help advertising...

Question 9

Digital media such as blogs allow marketers to interact with prospective customers in

Accepted Answer

Digital media such as blogs allow marketers to interact with prospective customers in real time, meaning they can receive instant feedback and respond to comments or questions immediately. This can create a more personal and authentic connection with the customer.

Question 10

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.

Accepted Answer

The term "pull" accurately describes the nature of the internet as a medium, as users have the ability to actively seek out and choose which websites they want to view. This is in contrast to "push" media, such as television or radio, where content is pushed out to users without their active selection. "Selective" and "discriminating" do not fully capture the unique nature of the internet, while "monopolistic" is not relevant to its user-driven nature.

Question 11

Smart phones and PDAs contain ____ that help consumers access more information about businesses.

Accepted Answer

Smart phones and PDAs contain applications (also known as apps) that can be downloaded by consumers to access more information about businesses. These apps can provide a variety of functions such as maps, reviews, ordering, and more.

Question 12

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

Accepted Answer

The characteristic being referred to here is control, which is the inability of a company to force consumers to visit their website or engage with their content online. While Coca-Cola can create enticing campaigns, they cannot guarantee that consumers will participate or visit their website.

Question 13

Which of the following characteristics distinguish online media from traditional marketing?

Accepted Answer

The characteristics of addressability, interactivity, accessibility, connectivity, and control distinguish online media from traditional marketing. These features enable online marketers to target their audience with precision, engage with them interactively, provide easy access to information, create connections through social media, and have greater control over the message and its delivery.

Question 14

A(n) ____ channel provides the opportunity for a marketer to customize promotions.

Accepted Answer

An addressable channel allows for customized promotions because marketers can target specific individuals or groups with relevant messages. Accessible, controlled, marketing, and linked channels do not necessarily offer this level of customization.

Question 15

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as

Accepted Answer

The term "Enterprise 2.0" specifically refers to the use of social networks and blogs within the workplace to improve communication and collaboration among employees. Therefore, (A) is the correct answer. Other choices such as "Company Dynamics" and "Workplace Expansion" are too broad and not specific to the use of social networks and blogs. "Cutting-edge technology" is also too broad and does not specify the use of social networks and blogs. "Employee 2.0" is a term used to describe the evolving role of employees in the modern workplace, but it does not refer specifically to the use of social networks and blogs.

Question 16

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

Accepted Answer

Applications (apps) are software programs that are designed to run on mobile devices, such as smartphones and tablets, and they can be used to access a wide range of information and services. Many businesses are developing their own apps to provide customers with easier access to their products and services, and there are also many third-party apps that allow users to search for businesses and read reviews from other customers. This trend is likely to continue as more and more people rely on their mobile devices to find information and make purchasing decisions.

Question 17

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

Accepted Answer

Interactivity refers to the ability of customers to engage in a two-way communication with a company, allowing them to express their needs and wants in response to the company's marketing communications. This allows for a more personalized and effective marketing approach. Options A, B, D, and E are related concepts but do not directly relate to customers expressing their needs and wants.

Question 18

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)

Accepted Answer

The Home Depot iPhone icon that matches colors in photographs with the store's selection of carpets is an example of an application (app) as it is a software program designed for a specific purpose on a mobile device.

Question 19

____ connects customers with marketers as well as other customers.

Accepted Answer

The term "connectivity" refers to the ability of customers to connect with marketers as well as other customers, making it the most fitting option in this scenario.

Question 20

Blockbuster has set up a website that enables customers to converse with the company. This is an example of a(n) ____ website.

Accepted Answer

An interactive website allows customers to interact and communicate with the company, such as through chat features or customer feedback forms. This is the most appropriate choice for the description given.

Quiz 9: E-Marketing, Digital Media, and Social Networking