Question 1

The Facebook audience is large, but it has yet to surpass the audience of a popular television network.

Accepted Answer

This statement is not specific enough to determine whether it is true or false. It depends on the specific television network being compared to Facebook. Some popular television networks have larger audiences than Facebook, while others do not. Additionally, it is worth noting that comparing Facebook to a single television network is not necessarily a fair comparison, as Facebook is a platform containing many different types of content, whereas a television network typically broadcasts a more limited range of programming.

Question 2

Participants in a virtual reality environment use fictional currency to purchase items; the currency cannot be converted to real dollars.

Accepted Answer

The answer of Participants in a virtual reality environment use...

Question 3

Social networking sites are useful for large business, but are not financially feasible for small businesses.

Accepted Answer

Social networking sites can be beneficial for small businesses as they are a cost-effective way to reach a larger audience and build brand awareness. Many social media platforms offer free or low-cost advertising options, and small businesses can also engage with customers and communicate with them directly through social media.

Question 4

Bloggers can post whatever opinions they like about a company or its products, regardless of whether or not the blog's content is factually accurate.

Accepted Answer

Bloggers are not held to the same standards as journalists and are free to express their opinions, whether or not they are factually accurate. However, if a blogger spreads false information that harms a company's reputation, they could potentially be held liable for defamation or libel.

Question 5

Many people now seek recommendations from social media friends before conducting other kinds of searches.

Accepted Answer

This statement is true. Many people now rely on social media to get recommendations from friends before making purchases or any other searches.

Question 6

A new trend in video marketing is the use of amateur filmmakers.

Accepted Answer

Yes, the use of amateur filmmakers is becoming more common in video marketing as companies seek more authentic and relatable content that connects with their audience.

Question 7

Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.

Accepted Answer

Internal social networks allow employees to connect and interact with each other, sharing information and knowledge. By using these networks, organizations can identify experts on different subjects and harness their knowledge to improve overall performance.

Question 8

So far, social networking has gained popularity only in America.

Accepted Answer

Social networking has gained popularity all over the world, not just in America. Platforms like Facebook, Twitter, and Instagram have millions of users globally.

Question 9

Companies use photosharing in order to add a personal touch to their businesses.

Accepted Answer

Companies use photosharing on social media platforms such as Instagram in order to showcase their products and services in a more authentic and visually appealing way. This helps create a more personal connection with their audience and can ultimately lead to increased brand loyalty and sales.

Question 10

Before posting information on a blog, the blogger must make certain that the information is accurate.

Accepted Answer

The answer of Before posting information on a blog, the...

Question 11

Traditional marketing media are more consumer-driven than digital media.

Accepted Answer

Digital media allows for highly targeted and personalized advertising, while traditional marketing media such as TV and print ads are often mass marketed to a broader audience. Therefore, traditional marketing media may be less consumer-driven than digital media.

Question 12

Companies use wikis as internal tools for teams working on projects requiring lots of documentation.

Accepted Answer

Wikis are often used by companies as internal tools for teams working on projects requiring lots of documentation.

Question 13

Fan Pages on Facebook are inexpensive and easy to produce, making them accessible to all businesses.

Accepted Answer

Fan Pages on Facebook can be created for free and require minimal technical skills, making them inexpensive and easy to produce for businesses of all sizes.

Question 14

While social networks can be used to target customers, it is still easier to target precise consumer groups using traditional marketing media.

Accepted Answer

Social networks have advanced targeting options that allow businesses to reach very specific consumer groups based on age, interests, location, and more. This level of precision can be more difficult to achieve with traditional marketing media such as print or radio ads.

Question 15

Real businesses can have a store in a virtual reality environment, but they must use a fictional name.

Accepted Answer

Real businesses can operate in virtual reality environments using their actual brand names, allowing them to extend their branding and marketing into the digital realm.

Question 16

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

Accepted Answer

Many podcast platforms allow listeners to leave comments or feedback for the podcaster, which can often be viewed and responded to by the podcaster themselves.

Question 17

Twitter is useful for communications between friends, but not for communications between businesses and customers.

Accepted Answer

Twitter can be useful for businesses to communicate with customers through direct messaging, public tweets, and customer service handles. It provides a platform for businesses to connect with customers, receive feedback, and address concerns in real-time.

Question 18

When consumers conduct an online product information search, corporate-generated content appears more credible than consumer messages.

Accepted Answer

This statement is false. In fact, studies have shown that consumers often view user-generated content, such as online reviews and social media posts, as more credible than corporate-generated content. This is because consumers believe that user-generated content is more authentic and unbiased.

Question 19

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Accepted Answer

The increase of consumers who publish their own thoughts and product reviews through digital media has actually made consumer-generated information more important. While there may be some false information, the sheer volume and diversity of information can provide valuable insights and opinions.

Question 20

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

Accepted Answer

Marketers can use digital media to address problems and communicate solutions to their audience. In fact, digital media can be an effective tool for customer service and crisis management.

Quiz 9: E-Marketing, Digital Media, and Social Networking