Question 1

____ are web-based journals in which writers can editorialize and interact with other Internet users.

Accepted Answer

Blogs are web-based journals where writers can share their thoughts, opinions, and interact with other users. Bings and Googles are search engines, Podcasts are audio shows, and Wikis are collaboratively edited websites.

Question 2

____ are computer-based online simulated environments that involve participants.

Accepted Answer

Virtual realities are computer-based online simulated environments that involve participants. Wikis, podcasts, blogs, and photo-sharing do not necessarily involve a simulated environment with participant interaction.

Question 3

McDonald's received negative publicity concerning the content of their hamburgers. The information in the report was incorrect. Part of McDonald's response is to create a web-based journal that gives accurate information about McDonald's ingredients. This journal is an example of a

Accepted Answer

The web-based journal created by McDonald's to give accurate information about their ingredients is a blog.

Question 4

Some companies use ____ as internal tools for teams working on a project requiring lots of documentation.

Accepted Answer

Wikis are commonly used as internal tools for teams working on a project requiring lots of documentation. Wikis allow team members to collaborate and contribute to the documentation in real-time, making it easier to manage large amounts of information and ensure everyone is on the same page. Facebook pages, fan pages, and Bings are not typically used for internal team documentation. Notebook pages may be used, but are not as efficient or organized as wikis.

Question 5

The attrition rate for digital media channels is

Accepted Answer

The attrition rate for digital media channels is known to be very high due to the constantly changing technology and platform trends. Many businesses struggle to keep up with the fast pace of the industry, resulting in a high turnover rate.

Question 6

____ is a popular photosharing site on the Internet.

Accepted Answer

Flickr is a popular photosharing site that allows users to upload, organize, and share their photos with others on the Internet. It is known for its large community of users and features such as photo editing tools, tagging, and photo contests. While LinkedIn, Facebook, MySpace, and Twitter all have some photo-sharing capabilities, Flickr is specifically designed for this purpose and is the most popular dedicated photosharing site.

Question 7

Larry is job hunting and has made a profile that contains his educational background, job experiences, and qualifications. Which website would be the most beneficial for Larry to post his profile on?

Accepted Answer

LinkedIn is a professional networking site specifically designed for job seekers and employers. It is the most beneficial website for Larry to post his profile on as it allows him to showcase his professional experience and connect with potential employers. Bing, MySpace, Twitter, and Facebook are not professional networking sites and would not be as effective for job hunting.

Question 8

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed

Accepted Answer

With the rise of digital media, consumers now have access to a plethora of information about products at their fingertips. They can easily research and compare products, read reviews, and make informed purchasing decisions without relying solely on the information provided by marketers. This shift in power means that marketers have less control over dispensing product information and that the power has shifted to the hands of the consumer.

Question 9

Which social networking site asks its members "What are you doing?"

Accepted Answer

Twitter is the social networking site that asks its members "What are you doing?" as its main prompt for posting updates or tweets.

Question 10

Crate and Barrel uses ____ to market themselves visually by displaying snapshots of company events, staff, and products.

Accepted Answer

Crate and Barrel uses Flickr to visually display snapshots of company events, staff, and products.

Question 11

Which of the following websites allows companies to search the network for potential employees with particular skills?

Accepted Answer

LinkedIn is a professional social networking site that allows companies to search for potential employees with particular skills. It also allows job seekers to showcase their skills and experience on their profiles for recruiters to find. Facebook, Twitter, MySpace, and Flickr are not primarily designed for professional networking and job searches.

Question 12

A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.

Accepted Answer

A wiki is a type of software that creates an interface that enables users to add or edit the content of some types of websites. Wikis are commonly used for collaborative websites, community websites, and knowledge management systems.

Question 13

LinkedIn is a social networking site geared toward

Accepted Answer

LinkedIn is a social networking site geared toward professionals. It is used mainly for networking, job searching, and sharing industry news and insights.

Question 14

General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on?

Accepted Answer

LinkedIn is a professional networking site where GM could post its stock information for serious investors and professionals. It is not as casual as Facebook or MySpace and not as limited in characters as Twitter. Flickr is a photo-sharing site and not suitable for stock information.

Question 15

The most popular video-sharing website is

Accepted Answer

YouTube is the most popular video-sharing website, with billions of users and content creators uploading and watching videos every day. Flickr is a photo-sharing website, Facebook has video-sharing capabilities but is primarily a social networking site, Wikis are collaborative content creation platforms, and QQ is a Chinese instant messaging service.

Question 16

Toys-R-Us is almost finished building a new store and will soon be having a grand opening celebration. Management wants to build excitement and anticipation for the event. Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?

Accepted Answer

Twitter allows for frequent updates to be posted in real-time, making it the ideal choice for building excitement and anticipation for the upcoming grand opening. Facebook could also be used, but it is better suited for less frequent updates and more in-depth content. LinkedIn and MySpace are not popular choices for this type of marketing, and QQ is not widely used outside of China.

Question 17

A new trend in video marketing is the use of

Accepted Answer

The use of amateur filmmakers in video marketing can create authentic and relatable content that resonates with audiences. It also adds variety and uniqueness to the marketing strategy.

Question 18

A LinkedIn profile resembles

Accepted Answer

A LinkedIn profile is primarily used as an online professional networking tool, and therefore, it resembles a resume. It highlights your work experience, education, skills, and achievements in a digital format. It also allows you to connect with other professionals in your industry, showcase your expertise, and grow your career network.

Question 19

Due to increasing consumer demand, many television networks are creating ____ of their shows.

Accepted Answer

Podcasts are audio or video files that can be downloaded and listened to or watched at any time. By creating podcasts of their shows, television networks can cater to the growing number of consumers who prefer to consume media on-the-go or in a more flexible manner.

Question 20

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

Accepted Answer

Podcasts are defined as audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers. Wikis, blogs, virtual realities, and photo-sharing do not fit this definition.

Quiz 9: E-Marketing, Digital Media, and Social Networking