Question 1

B2B comprises about ________ percent of e-commerce dollar volume.
A)25
B)33
C)50
D)85

Accepted Answer

B2B (Business-to-Business) transactions make up about 85% of e-commerce dollar volume, reflecting the significant volume of commerce that occurs between companies compared to business-to-consumer (B2C) transactions.

Question 2

________ serve one industry,such as automotive or chemical,along the entire supply chain.
A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Accepted Answer

Vertical exchanges serve one industry along the entire supply chain, allowing participants to buy, sell, or trade goods and services with their supply chain partners, such as raw materials, components, and finished products. Private exchanges belong to a single company, while horizontal exchanges serve multiple industries. Spot sourcing is a term used to describe purchasing goods or services on a one-time, as-needed basis.

Question 3

____________ systems are utilized by large companies for the efficient procurement of products by facilitating the exchange documents with established and authorized vendors.
A)EFT
B)E-commerce
C)EDI
D)E-procurement

Accepted Answer

EDI (Electronic Data Interchange) systems are specifically designed for facilitating the exchange of procurement-related documents such as purchase orders, invoices, and payment information between companies and their authorized vendors. EFT (Electronic Funds Transfer) is a payment mechanism, while e-commerce and e-procurement are broader terms that encompass a range of online buying and selling activities. Therefore, the best choice is C - EDI systems.

Question 4

Almost _______ of all Internet searches are conducted from a mobile device.
A)50%
B)60%
C)70%
D)80%

Accepted Answer

The answer of Almost _______ of all Internet searches are...

Question 5

A social media app that is only available via mobile technology is
A)LinkedIn
B)Facebook
C)Snapchat
D)Instagram

Accepted Answer

Snapchat is primarily a mobile app that allows users to share pictures and videos that disappear after a short period of time. It is not available as a desktop app and is designed specifically for use on smartphones and tablets. Therefore, option C is the correct answer. LinkedIn, Facebook, and Instagram, on the other hand, are available as desktop apps in addition to their mobile versions.

Question 6

The fastest growing segment in the overall gaming market is ________.
A)Mobile games
B)PC games
C)Game consoles
D)Augmented Reality (AR)

Accepted Answer

Mobile gaming has become an increasingly popular form of gaming due to its convenience and accessibility. With the rise of smartphones and tablets, the number of people playing mobile games has been growing rapidly. According to a report by Newzoo, mobile gaming is expected to generate 45% of the total gaming revenue in 2022, making it the fastest-growing segment in the gaming market.

Question 7

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.
A)auction
B)B2C
C)buy-side marketplace
D)sell-side marketplace

Accepted Answer

The sell-side marketplace model involves organizations selling their products or services to other organizations through their own website or a third-party website. This model is also known as business-to-business (B2B) e-commerce. Option A is incorrect as the auction model involves selling products to the highest bidder. Option B involves selling products or services directly to individual customers. Option C is incorrect as the buy-side marketplace involves purchases made by large organizations from suppliers.

Question 8

Streamlining the corporate e-procurement process within the organization's supply chain helps control costs in all of the following ways except _________.
A)reduces the number of employees needed to process purchasing
B)reduces the procurement cycle time to order and receive items
C)empowers suppliers to negotiate terms of service
D)empowers an organization's staff with product information needed to make intelligent decisions when procuring items

Accepted Answer

Empowering suppliers to negotiate terms of service may lead to increased costs rather than cost control. The other options (A, B, and D) all contribute to cost control by reducing processing time, streamlining operations, and providing staff with necessary information.

Question 9

Online retailers face tough _________ problems when selling online because of the need to design systems to accept and process a huge volume of small orders,to physically pick items from warehouse shelves and put them into boxes,to be sure that the correct labels are applied,and to accept returns.
A)Transportation and service
B)Payment and logistics
C)Credit processing and delivery
D)Order fulfillment,logistics,and reverse logistics

Accepted Answer

The described problems relate to the process of order fulfillment (picking, labeling, and packaging orders) as well as the related logistics of shipping and accepting returns. Therefore, the best choice is D, which specifically mentions "order fulfillment, logistics, and reverse logistics." Choice A (transportation and service) is too broad and does not specifically address the challenges of online order fulfillment. Choice B (payment and logistics) is only partially relevant, as it does not cover other aspects of order processing and shipping. Choice C (credit processing and delivery) is also only partially relevant, as it focuses mainly on payment processing and delivery but does not address other key aspects of online order fulfillment.

Question 10

At sellers that are click-and-mortar companies,such as Levi's or GM,________ has (have)forced them to limit their B2C efforts,or not to sell direct online.
A)Short codes
B)QR codes
C)Channel conflict
D)Risky online payment systems

Accepted Answer

Channel conflict can arise when a click-and-mortar company sells both through its own website and through traditional retail channels, creating competition between the two. To avoid conflict and upset their retail partners, some companies choose to limit their online B2C efforts or not sell direct online at all. Short codes, QR codes, and risky online payment systems are not typically reasons for click-and-mortar companies to limit their B2C efforts.

Question 11

Two major B2B models are ________.
A)Auctions and social commerce
B)Catalogs and vertical markets
C)Sell-side marketplaces and e-sourcing
D)Outsourcing and horizontal markets

Accepted Answer

Sell-side marketplaces and e-sourcing are both common B2B models. Sell-side marketplaces are online platforms where businesses sell their products to other businesses, while e-sourcing involves businesses using online platforms to find and purchase products or services from other businesses. Both of these models are focused on facilitating B2B transactions between companies. The other options listed are not major B2B models.

Question 12

Graphic images like the one below are typically used for ______________. 
A)Providing links to online content
B)Innovative brand logos
C)Generating augmented reality images
D)Reprogramming mobile devices

Accepted Answer

The image provided is a QR code, which is typically used to provide links to online content when scanned by a mobile device.

Question 13

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.
A)Sourcing
B)Fulfillment
C)Retailing
D)Marketing

Accepted Answer

The act of sending special offers to customers via SMS text messages or advertising a brand on a mobile game app like Angry Birds is a form of mobile marketing. Mobile marketing aims to reach a target audience through their mobile devices, including smartphones and tablets. This type of marketing is typically delivered through SMS, mobile apps, social media, and mobile web.

Question 14

Organizations purchase materials to produce finished goods,which is referred to as ________,and products for daily operational needs,which is referred to as ________.
A)indirect procurement;direct procurement
B)direct procurement;indirect procurement
C)e-sourcing;e-procurement
D)e-procurement;e-sourcing

Accepted Answer

Direct procurement refers to the purchase of materials to produce finished goods, while indirect procurement refers to the purchase of products for daily operational needs. Therefore, option B is the correct choice. E-sourcing and e-procurement are both digital procurement processes and are not relevant to the question.

Question 15

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of ______________,________________,payment methods,and even location.
A)Previous purchases,product preferences
B)Privacy concerns,government regulations
C)Brand attitudes,political preferences
D)Social media,email preferences

Accepted Answer

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of previous purchases, product preferences, payment methods, and even location. This helps the brand to provide a personalized and efficient shopping experience to its customers. Privacy concerns, government regulations, brand attitudes, political preferences, social media, and email preferences may also be important but are not directly related to the customization of a customer's shopping experience on a mobile app.

Question 16

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.
A)Private exchanges
B)Horizontal exchanges
C)Spot sourcing
D)Vertical exchanges

Accepted Answer

Horizontal exchanges are e-marketplaces that cater to the procurement of indirect materials used across various industries, unlike vertical exchanges which focus on direct materials for specific industries.

Question 17

______________ refers to procurement methods that make use of an electronic venue for identifying,evaluating,selecting,negotiating and collaborating with suppliers.The primary methods are online auctions,RFQ (request for quote)processing,and private exchanges.
A)E-sourcing
B)E-retailing
C)EDI
D)EFT

Accepted Answer

E-sourcing refers to using electronic methods for conducting procurement activities, such as identifying and evaluating suppliers, negotiating pricing, and collaborating with suppliers. Online auctions, RFQ processing, and private exchanges are some of the primary methods used in e-sourcing. EDI (Electronic Data Interchange) and EFT (Electronic Funds Transfer) are electronic methods used for exchanging data and transferring funds, respectively, but they are not specific to procurement activities like e-sourcing. E-retailing refers to selling products online directly to consumers, which is not related to procurement activities.

Question 18

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app are examples of mobile ____________.
A)Sourcing
B)Fulfillment
C)Retailing
D)Marketing

Accepted Answer

The answer of Using a coupon on your cell phone...

Question 19

Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce?
A)Concerns about privacy and security
B)Consumers find mobile devices too complicated to use for commerce
C)Limited and inconvenient mobile payment options
D)Lack of technological standardization (devices,OSs,browsers,etc. )

Accepted Answer

While concerns about privacy and security, limited payment options, and lack of technological standardization have been cited as impediments to widespread adoption of mobile commerce, there is little evidence to suggest that consumers find mobile devices too complicated to use for commerce. In fact, given the widespread adoption of smartphones and tablets, it appears that consumers are quite comfortable using mobile devices for a variety of tasks, including shopping and making purchases.

Question 20

Disney uses signal emitting wristbands to aid guests with hotel check-ins,replace tickets for park admission,make it easy to reserve times for popular rides.This is a form of _____________.
A)Quick Response (QR)codes
B)In-Store Tracking
C)Mobile Marketing
D)Augmented Reality (AR)

Accepted Answer

Disney's use of signal-emitting wristbands for various guest services is a form of In-Store Tracking, as it involves tracking and facilitating guest experiences within the park premises.

Quiz 8: Retail, e-Commerce, and Mobile Commerce Technology

B2B comprises about ________ percent of e-commerce dollar volume.

________ serve one industry,such as automotive or chemical,along the entire supply chain.

____________ systems are utilized by large companies for the efficient procurement of products by facilitating the exchange documents with established and authorized vendors.

Almost _______ of all Internet searches are conducted from a mobile device.

A social media app that is only available via mobile technology is

The fastest growing segment in the overall gaming market is ________.

In the ________ model,organizations sell their products or services to other organizations from their own private website or from a third-party site.

Streamlining the corporate e-procurement process within the organization's supply chain helps control costs in all of the following ways except _________.

Online retailers face tough _________ problems when selling online because of the need to design systems to accept and process a huge volume of small orders,to physically pick items from warehouse shelves and put them into boxes,to be sure that the correct labels are applied,and to accept returns.

At sellers that are click-and-mortar companies,such as Levi's or GM,________ has (have) forced them to limit their B2C efforts,or not to sell direct online.

Two major B2B models are ________.

Graphic images like the one below are typically used for ______________.

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.

Organizations purchase materials to produce finished goods,which is referred to as ,and products for daily operational needs,which is referred to as .

When customers use a brand's mobile app to shop for products,their shopping experience can be customized based on the company's knowledge of ,__,payment methods,and even location.

________ are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.

______________ refers to procurement methods that make use of an electronic venue for identifying,evaluating,selecting,negotiating and collaborating with suppliers.The primary methods are online auctions,RFQ (request for quote) processing,and private exchanges.

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app are examples of mobile ____________.

Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce?

Disney uses signal emitting wristbands to aid guests with hotel check-ins,replace tickets for park admission,make it easy to reserve times for popular rides.This is a form of _____________.