Question 1

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

Accepted Answer

While retailers like Macy's do use SMS to offer promotions, there is no evidence to suggest that they are using YouTube videos to grow their SMS database.

Question 2

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Accepted Answer

Macy's does not currently accept Google Wallet as a form of payment.

Question 3

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of __________ marketing.

Accepted Answer

Location-based marketing involves using the user's current location to deliver targeted, personalized messages or promotions. Foursquare is a prime example of a location-based marketing tool, as it uses GPS to track the user's location and deliver recommendations for nearby places to visit or promotions to take advantage of in that area.

Question 4

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on ________ technology.

Accepted Answer

The Google Wallet and other similar payment systems use NFC (Near Field Communication) technology, where a mobile device communicates wirelessly with a merchant terminal to transfer payment information. Bar codes and QR codes are not typically used for in-store payments, and augmented reality does not play a role in payment processing.

Question 5

Unlike retailers that are frustrated by the phenomenon of in-store shoppers using smartphones for comparison shopping,Macy's Backstage Pass Program encourages shoppers to access product information and promotional videos using QR codes and SMS.

Accepted Answer

Macy's Backstage Pass Program does encourage shoppers to use their smartphones to access product information and promotional videos through QR codes and SMS.

Question 6

In addition to paying bills through wireline banking or from ATMs,a number of companies are now providing their customers with the option of paying bills directly from a cell phone.This trend is proving particularly attractive to mobile users in __________.

Accepted Answer

The trend of paying bills directly from a cell phone is proving particularly attractive to mobile users in developing countries. This is because many people in developing countries do not have access to traditional banking services or may live in areas where paying bills in person is inconvenient. Mobile payments allow them to easily pay their bills from anywhere, using a device that is often already in their possession.

Question 7

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

Accepted Answer

Many retailers are indeed using mobile check-in strategies and partnering with companies like Foursquare and Shopkick to take advantage of the growth of mobile device use.

Question 8

___________ apps generate graphic images that are superimposed on pictures of real objects,such as rooms and roads.For instance,a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all food services,such as Starbucks and Pizza Hut,inside the building.

Accepted Answer

The description given in the sentence perfectly fits the definition of augmented reality (AR) apps. These apps superimpose digital images on real-life environments through the phone's camera, creating an augmented experience for the user.

Question 9

Mobile payment systems employ a range of technologies.Which of the following is not used for mobile payments?

Accepted Answer

Augmented reality is not used for mobile payments. NFC (near field communication), SMs (short message service), and QR codes (quick response codes) are commonly used technologies for mobile payments.

Question 10

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.

Accepted Answer

This statement is true. Many retailers are using SMS marketing to grow their customer database and offer promotions and coupons via text messages.

Question 11

Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ___________.This allows the perpetrator to have calls and other transactions billed to the original phone.

Accepted Answer

Duplicating the ESM of one phone and using it in a second phone is known as phone cloning. This allows the perpetrator to use the phone as if they were the original owner, including making calls and having them billed to the original phone. Phishing is a technique of tricking someone into giving up sensitive information, such as login credentials or credit card numbers, through fraudulent means. Smishing is a variation of phishing that involves sending text messages instead of email. Vishing is yet another variant of phishing that involves voice communication instead of text or email.

Question 12

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is ______________.

Accepted Answer

This is the definition of phishing, which is a type of cyber attack where attackers use fake or fraudulent communication to trick individuals into divulging critical or sensitive information.

Question 13

One advantage of mobile payment systems over traditional credit card systems is the ability to handle ____________,or transactions involving relatively small sums of money.

Accepted Answer

Micropayments refer to transactions involving relatively small sums of money, which is one advantage of mobile payment systems over traditional credit card systems. Mini-transfers and micro-credits are not commonly used terms in mobile payment systems. ATM (Automated Teller Machine) is not relevant to this question.

Question 14

Using a fraudulent voice message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is _____________.

Accepted Answer

Vishing (Voice phishing) is a scamming technique where fraudsters use a fraudulent phone call (often utilizing a spoofed caller ID) to deceive the receiver into revealing sensitive personal information or financial credentials such as bank account numbers, credit card details, or passwords.

Question 15

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.

Accepted Answer

Customers can use Google Wallet and NFC technology to pay for products at Macy's.

Question 16

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.During check out,users activate the Starbucks app,which creates a ___________ that can be scanned at check out.

Accepted Answer

A bar code or QR code can be scanned at check out, which is the functionality provided by the Starbucks app. The other options do not match the description of what the app creates for payment.

Question 17

The ability to make _____________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

Accepted Answer

Micropayments refer to small transactions that can be made electronically, such as through mobile devices. This allows individuals to make purchases or payments for items that may only cost a small amount, like a beverage from a vending machine or a few minutes of parking at a meter. Mini-transfer exchanges, micro-credit charges, and mini-credit transactions are not commonly used terms in the context of mobile payments.

Question 18

As mobile commerce grows,there is a greater demand for _________ that make transactions from smartphones and other mobile devices convenient,safe,and secure.

Accepted Answer

Payment systems are specifically designed to make transactions from mobile devices more convenient, safe, and secure. This includes mobile payment systems like Apple Pay, Android Pay, and Samsung Pay, as well as other mobile payment solutions that enable customers to make purchases online and in-store using their mobile devices. While credit and debit cards can also be used for mobile transactions, payment systems are better suited for mobile commerce because they are specifically designed for use on mobile devices. Broadband protocols are not directly related to mobile payment transactions.

Question 19

Using a fraudulent text message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is ___________.

Accepted Answer

"Smishing" is a type of phishing attack that uses text messages (SMS) to trick the recipient into giving away sensitive information. Cloning refers to creating an identical copy of a mobile device or SIM card, while vishing is a similar attack that uses voice messages instead of text.

Question 20

Some retailers are frustrated by showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores and online shopping sites.

Accepted Answer

Showrooming is a common practice among customers which often frustrates retailers as it leads to a lower chance of making a sale in their store.

Quiz 8: Retail, e-Commerce, and Mobile Commerce Technology