Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.
A) Product features
B) Promotional influences
C) Product involvement
D) Product packaging

Question

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item. 
A) Product features
B) Promotional influences
C) Product involvement
D) Product packaging

Quizplus · Accepted Answer

Product involvement refers to a consumer's perception of the importance or personal relevance of an item.

Identify the Element Which Refers to a Consumer's Perception of the Importance