Mary hears from a friend that green tea can provide extensive health benefits.On her way to work,she sees a billboard advertising the newest brand of green tea by Hilton.Later that day,at the supermarket,Mary sees a promotional offer on Hilton's green tea and decides to try out this brand to see whether green tea really has the benefits its users advocate.Which of the following statements is true with regard to this scenario?
A) Mary's purchase of the green tea was independent of any marketing influence.
B) Mary experienced group, marketing, and situational influences in case of this purchase.
C) Mary's experience of viewing the billboard was the group influence in this scenario.
D) Mary's level of product knowledge about green tea remained unchanged throughout the events described in the scenario.

Question

Quizplus · Accepted Answer

Group, marketing, and situational influences determine the initial level of product knowledge as well as changes in it. Mary experienced all three sources of influence here in the form of her friend's recommendation, an advertisement, and a promotional offer at the supermarket.

Mary Hears from a Friend That Green Tea Can Provide