Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?
A) Task features
B) Social features
C) Current conditions
D) Physical features

Question

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior? 
A) Task features
B) Social features
C) Current conditions
D) Physical features

Quizplus · Accepted Answer

Current conditions are momentary moods or momentary conditions rather than chronic individual traits that influence consumer behavior. These conditions are considered to be immediately antecedent to the current situation to distinguish the states the individual brings to the situation from states of the individual resulting from the situation.

Feeling Fatigued After a Hard Day's Work,Carter Decided to Go