Which of the following statements about product involvement is true?
A) Product knowledge is unrelated to product involvement.
B) A consumer is just as likely to develop the same level of product involvement with a product requiring routine decision making as with a product requiring extensive decision making.
C) Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer.
D) A consumer's level of product involvement will determine how quickly the purchase is made.

Question

Quizplus · Accepted Answer

A high degree of product involvement encourages extensive decision making by consumers, which likely increases the time it takes to go through the decision-making process.

Which of the Following Statements About Product Involvement Is True