For a high-involvement product purchase,consumers are likely to:
A) possess low awareness of product features.
B) obtain a low degree satisfaction.
C) develop a high degree of product knowledge.
D) receive low level of reference group influence.

Question

For a high-involvement product purchase,consumers are likely to:
A) possess low awareness of product features.
B) obtain a low degree satisfaction.
C) develop a high degree of product knowledge.
D) receive low level of reference group influence.

Quizplus · Accepted Answer

If the purchase is for a high-involvement product, consumers are likely to develop a high degree of product knowledge so that they can be confident that the item they purchase is just right for them.

For a High-Involvement Product Purchase,consumers Are Likely To