Sarah is afraid she has over-planned her son's sixth birthday party.She is concerned the other parents will ridicule the fact that she hired a magician and a clown,rented three ponies,and had a portable water slide installed for the party.Which of the following observations about Sarah's perceived risk is true?
A) The purchases for the party created equally strong notions of functional and psychological risks.
B) Concern about what the other parents will think means Sarah's perceived functional risks are high and perceived risks are low.
C) Concern about what the other parents will think means Sarah's perceived psychosocial risks are high.
D) There are no perceived risks in this situation.

Question

Sarah is afraid she has over-planned her son's sixth birthday party.She is concerned the other parents will ridicule the fact that she hired a magician and a clown,rented three ponies,and had a portable water slide installed for the party.Which of the following observations about Sarah's perceived risk is true? 
A) The purchases for the party created equally strong notions of functional and psychological risks.
B) Concern about what the other parents will think means Sarah's perceived functional risks are high and perceived risks are low.
C) Concern about what the other parents will think means Sarah's perceived psychosocial risks are high.
D) There are no perceived risks in this situation.

Quizplus · Accepted Answer

A psychosocial perceived risk is related to whether the product will further one's self- or reference-group image. The amount of risk a consumer perceives in a particular product depends on such things as the price of the product and whether other people will see the individual using it.

Sarah Is Afraid She Has Over-Planned Her Son's Sixth Birthday