Which of the following factors influencing pricing decisions pertains to demand influences for a product?
A) Breakeven point
B) Target pricing
C) Cost-plus pricing
D) Price elasticity

Question

Quizplus · Accepted Answer

Demand influences on pricing decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price. There are three primary considerations here: demographic factors, psychological factors and price elasticity.

Which of the Following Factors Influencing Pricing Decisions Pertains to Demand