Which of the following is a demographic factor that influences the pricing decision of a product?
A) Potential buyers using price as an indicator of product quality
B) Potential buyers being favorably attracted by odd pricing
C) Prestige orientation of potential buyers
D) Economic strength of potential buyers

Question

Quizplus · Accepted Answer

Economic strength of potential buyers is one of the demographic factors that influence the pricing decision of a product. Psychological factors include questions such as: (1) Will potential buyers use price as an indicator of product quality? (2) Will potential buyers be favorably attracted by odd pricing? (3) Are potential buyers prestige oriented and therefore willing to pay higher prices to fulfill this need?

Which of the Following Is a Demographic Factor That Influences