Which of the following is a type of psychological pricing strategy?
A) Cost-plus pricing
B) Rate-of-return pricing
C) Markup pricing
D) Odd-even pricing

Name: Which of the following is a type of psychological pricing strategy? A) Cost-plus pricing B) Rate-of-return pricing C) Markup pricing D) Odd-even pricing
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Question

Quizplus · Accepted Answer

Odd-even pricing is one of the psychological pricing strategies. Cost-plus pricing, rate-of-return pricing, and markup pricing are three basic variations of cost-oriented pricing.

Which of the Following Is a Type of Psychological Pricing