Which of the following is a psychological factor affecting pricing decisions?
A) Expected consumption rates of potential buyers
B) Location of potential buyers
C) Use of price as an indicator of quality by potential buyers
D) Economic strength of potential buyers

Question

Quizplus · Accepted Answer

Whether potential buyers will use price as an indicator of quality is a psychological factor affecting pricing decisions. Expected consumption rates of potential buyers, location of potential buyers, and economic strength of consumers are demographic factors affecting pricing decisions.

Which of the Following Is a Psychological Factor Affecting Pricing