Pepsi wants to determine how popular its new soft drink will be before launching it nationwide.What will Pepsimost likely use?
A) Its marketing information system
B) External data
C) Internal data
D) Marketing research
E) Employee survey

Question

Quizplus · Accepted Answer

Pepsi will most likely use marketing research to determine the popularity of its new soft drink before launching it nationwide. Marketing research involves collecting and analyzing data about consumer preferences, trends, and behavior, which can help companies make informed decisions about product development, pricing, promotion, and distribution strategies. By conducting surveys, focus groups, and other research methods, Pepsi can get feedback from potential customers and identify any issues or opportunities related to its new soft drink.

Pepsi Wants to Determine How Popular Its New Soft Drink