Research has shown that the firms that respond in the first few hours of a crisis with an organized plan and with compassion for those affected are more likely to:

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Research suggests that companies that respond quickly, with a well-thought-out plan and empathy towards those affected, are likely to suffer fewer long-term negative effects on their reputation and levels of trust among their consumers. This is because a prompt, considered response can help to restore customer confidence and minimize the impact of negative publicity.

Research Has Shown That the Firms That Respond in the First