Question 1

Which of the following retail channels offers sellers an opportunity to collect information about the shopping behaviour of customers?

Accepted Answer

Online retailing allows sellers to track customer behaviour through data such as browsing history, searches, and purchase history. This information can be used to personalize marketing efforts and improve customer experience. Kiosks, catalogues, mail order, and brochures do not provide the same level of customer data tracking.

Question 2

The benefit of touching and feeling merchandise when examining products is provided by which channel?

Accepted Answer

The benefit of touching and feeling merchandise when examining products can only be offered by the store channel as it allows customers to physically interact with the product before making a purchase decision. Kiosks, Catalogues, Mail order, and Internet do not offer this benefit as they do not allow the customer to physically touch the product.

Question 3

Brian is concerned about the security of online credit card transactions and always prefers to pay by cash.Which of the following retail channels is best suited for customers like Brian?

Accepted Answer

Stores allow customers like Brian to pay by cash, which ensures that their credit card information is not transmitted over the internet, providing them with additional security. Kiosks, catalogues, and the internet all require some form of electronic payment, while mail order typically requires customers to send a check or money order, which could still be risky for customers concerned about security. Therefore, stores are the best choice for customers like Brian who prefer to pay by cash.

Question 4

Sandra, a stay-at-home mom, is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket, which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Accepted Answer

Sandra is looking for an opportunity to interact with adults, which is only possible in a physical retail store. Kiosks, catalogues, the internet, and trade literature do not offer that type of interaction.

Question 5

Joyce is not comfortable going online but likes to get detailed information about a product before buying it.She also prefers to order from home rather than going out to a store.Which of the following channels would Joyce find most suitable for obtaining product information?

Accepted Answer

Joyce prefers to order from home and is not comfortable going online, so a catalogue would be the most suitable channel for obtaining detailed information about a product.

Question 6

Which of the following is NOT a benefit offered to customers by the store channel?

Accepted Answer

Access to gift registries is not exclusively a benefit offered by the store channel, as it can also be accessed through online channels. The other options (A, B, C, D) are direct benefits of shopping in-store.

Question 7

Risk reduction and social interaction are benefits associated with the:

Accepted Answer

The store channel allows customers to physically interact with products and seek advice from sales associates, which helps reduce risk in the purchasing decision. Additionally, the store environment provides opportunities for social interaction with other customers, creating a sense of community and enhancing the overall shopping experience.

Question 8

Which of the following channels enables retailers to offer a deeper assortment of merchandise to satisfy consumer demand for less popular styles, colours, or sizes and still keep their overall inventory costs low?

Accepted Answer

The Internet enables retailers to offer a deeper assortment of merchandise without incurring high inventory costs as they do not need to stock all of the items physically. Customers can place orders for less popular styles, colors, or sizes, and the retailer can fulfill the order directly from the manufacturer or supplier without having to carry excess inventory. This is known as drop shipping.

Question 9

Which of the following is NOT a benefit offered by kiosks?

Accepted Answer

The answer of Which of the following is NOT a...

Question 10

Which of the following provides easy access to information about products and their use to customers in the form of editorial content?

Accepted Answer

The answer of Which of the following provides easy access...

Question 11

Which of the following is the best example for omnichennel strategy?

Accepted Answer

McDonald's use of its application and in-store kiosks to offer a consistent shopping experience to customers across all channels (online and offline) represents the best example of an omnichannel strategy. This allows customers to seamlessly switch between different channels while receiving a consistent level of service and experience.

Question 12

A benefit of the catalogue channel is:

Accepted Answer

The benefit of the catalogue channel is easy access to product information anytime and for a long period of time. Catalogues typically have a longer shelf life than other advertising mediums, allowing customers to refer to them as needed.

Other options listed such as loyalty program information (A), touch and feel (B), or information regarding customers' shopping behaviour (D) are not unique to the catalogue channel and can be found in other channels. Entertainment and social interaction (E) is not typically a benefit of the catalogue channel.

Question 13

Which of the following retail channels has the potential to facilitate market expansion for traditional retailers and offer personalized information about products and services economically?

Accepted Answer

The internet has the potential to facilitate market expansion for traditional retailers by reaching a wider customer base and offering personalized information about products and services economically through targeted online advertisements, email marketing, and social media platforms. It also allows retailers to sell their products online, thus expanding their reach beyond physical store locations.

Question 14

Which of the following retail channels both helps retailers save a sale if an item is out of stock and allows retailers to overcome resource constraints by freeing up sales associates?

Accepted Answer

Kiosks allow retailers to offer their full product line even if items are out of stock in stores, helping to save a sale. Additionally, since they don't require sales associates to handle transactions, they can free up these resources to focus on other tasks.

Question 15

Which of the following retail channels enables firms to provide a personalized offering and personalized customer service to consumers?

Accepted Answer

The Internet allows firms to collect data on consumer preferences and behavior, enabling them to offer personalized recommendations and customer service.

Question 16

A smartphone capable of accessing product information and even comparing prices at other retailers via the Internet can be considered a:

Accepted Answer

A smartphone capable of accessing product information and comparing prices at other retailers via the internet can be considered a mobile kiosk, as it is a portable, self-contained unit that is designed to provide information and facilitate transactions. This is different from a bricks-and-mortar store or a traditional physical store, which do not typically offer this level of mobility or flexibility. A catalogue or mail order brochure may provide product information, but they do not allow for real-time comparisons or access to online resources.

Question 17

The most significant potential benefit of the Internet channel is:

Accepted Answer

The answer of The most significant potential benefit of the...

Question 18

Access to wish lists, gift registries, and loyalty program information is a benefit offered by the:

Accepted Answer

The answer of Access to wish lists, gift registries, and...

Question 19

Which of the following retail channels allows retailers to collect information about consumers' shopping behaviour that can be used to improve the overall shopping experience?

Accepted Answer

The Internet allows retailers to track online behavior, including items searched for, products added to cart, and past purchases. This data can be used to personalize the shopping experience and offer targeted promotions. Other retail channels, such as stores, kiosks, catalogues, and mail order, may collect customer data through loyalty programs, surveys, or feedback, but they may not have the same level of tracking capabilities as the internet.

Question 20

George wants to buy a new music player and looks at the various options available to him before deciding on a particular model.He also wants to check if that model is available before visiting the store.Which of the following retail channels is best suited for this purpose?

Accepted Answer

The Internet is the best choice as it allows George to compare various models, check availability, and even purchase the music player online without having to physically visit the store. Additionally, many online retailers may offer a wider selection and better prices than physical stores.

Quiz 13: Retailing and Omni-Channel Marketing