Which of the following allows people to describe themselves by using those characteristics that help them choose how they occupy their time (behaviour)and what underlying psychological reasons determine those choices?
A)Demographics
B)Psychographics
C)Geodemographics
D)Chromodynamics
E)Matronymics

Question

Quizplus · Accepted Answer

Psychographics is a marketing research technique that allows people to describe themselves by using those characteristics that help them choose how they occupy their time and what underlying psychological reasons determine those choices. Psychographics includes factors such as personality, values, attitudes, interests, and lifestyles. Demographics (A) refer to statistical characteristics of a population, such as age, income, and education. Geodemographics (C) combine geographic and demographic information to classify people into groups for market research purposes. Chromodynamics (D) is not a recognized term in this context. Matronymics (E) refer to the practice of using one's mother's name as a surname, which is not related to marketing research techniques.

Which of the Following Allows People to Describe Themselves by Using