Demographic segmentation refers to the segmentation of consumers based on:
A)the worth that consumers get from products or services.
B)where the consumers live.
C)how consumers describe themselves.
D)the consumers' life goals.
E)the consumers' age, gender, or education.

Question

Quizplus · Accepted Answer

Demographic segmentation involves categorizing consumers based on characteristics such as age, gender, education, income, and other identifying factors. This allows marketers to tailor their messaging and product offerings to specific groups of consumers based on their shared demographic characteristics.

Demographic Segmentation Refers to the Segmentation of Consumers Based On