Of the various methods for segmenting consumers, which of the following is the one that delves into how consumers describe themselves?
A)Geographic segmentation
B)Benefit segmentation
C)Demographic segmentation
D)Loyalty segmentation
E)Psychographic segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation delves into consumers' self-descriptions, values, personality, and lifestyle.

Of the Various Methods for Segmenting Consumers, Which of the Following