A lifestyle store deals with expensive and aesthetic products.Most of its target customers belong to the elite class of society who want to make a style statement associated with exclusivity.In this case, the segmentation approach used by the store is:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)loyalty segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

The lifestyle store targets customers who want to make a style statement and belong to the elite class of society. This suggests that the store is using psychographic segmentation, which focuses on dividing the market into different groups based on lifestyle, interests, values, and attitudes. This type of segmentation is particularly useful in the case of luxury brands that seek to appeal to consumers' aspirational and emotional needs.

A Lifestyle Store Deals with Expensive and Aesthetic Products