Geographic segmentation refers to the segmentation of consumers based on:
A)the worth that they get from products or services.
B)where they live.
C)their product preferences.
D)their level of intelligence.
E)easily measured, objective characteristics such as age and education.

Question

Quizplus · Accepted Answer

Geographic segmentation is based on where consumers live. It may include segmentation by city, region, climate, or population density. This type of segmentation is useful for companies that sell products or services that depend on specific geographic characteristics, such as weather-related products.

Geographic Segmentation Refers to the Segmentation of Consumers Based On