What is the first step in the STP process?
A)Selecting segmentation bases
B)Evaluating segment attractiveness
C)Defining mission statement
D)Establishing overall strategy
E)Selecting the target market

Question

Quizplus · Accepted Answer

The first step in the STP (Segmentation, Targeting, Positioning) process is establishing the overall strategy or objectives, which guides the subsequent steps of segmentation and targeting.

What Is the First Step in the STP Process