A company makes packaged juices for the Canadian market, and different flavours are developed for specific regions.In this case, the segmentation approach used by the company is:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)occasion segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

The company is using geographic segmentation by developing different flavours for specific regions in Canada. This means they are tailoring their products to meet the unique preferences and tastes of consumers in each region.

A Company Makes Packaged Juices for the Canadian Market, and Different