Which of the following is the goal of value-based marketing?
A)satisfy customers by offering the best price in the market
B)satisfy employees by offering the best benefits
C)satisfy investors by offering the best ROI
D)offer greater value to consumers than competitors
E)differentiate product offerings

Question

Quizplus · Accepted Answer

The goal of value-based marketing is to offer greater value to consumers than competitors, which ultimately leads to customer satisfaction and loyalty. While offering the best price or benefits may be components of value-based marketing, the ultimate goal is not to satisfy investors but to satisfy customers. Differentiating product offerings is also important, but it is not the sole goal of value-based marketing.

Which of the Following Is the Goal of Value-Based Marketing